Understand the hesitation
Explore the psychology of effort, confidence and progress so you can make better decisions when a customer stalls.
The book by Antonio J. Guerrero
Give your next customer a clearer start.
Onboarding That Converts explains why customers get stuck after they buy and how to build a process that helps them reach useful value. Read it, put the ideas to work, and give your team a clearer way to guide the next customer.
Onboarding That Converts · Ebook, print and audiobook
After the sale
Make the next step easier to take.
A customer has paid. Now they need to know what happens next, what you need from them, and how they will recognize progress. The book helps you examine those moments and improve the process around them.
Choose a process that fits
Compare onboarding models, listen to customers and design a learning path suited to the work they need to do.
Build and test a first version
Use the practical examples and 30-day implementation plan to create a manageable process, run a pilot and review the early evidence.
The 30-day plan is a schedule for your business to build and test an onboarding process. Each customer's path has its own pace.
The book bundle
Read it. Listen to it. Return to it.
The proposed book bundle brings together print, ebook and audiobook editions, so you can choose the format that fits the moment.
- Print edition
- Ebook edition
- Audiobook edition
Bundle details and pricing are being prepared.
Inside the book
A practical guide to what happens after the sale.
Fourteen chapters take you through customer psychology, process design, measurement and implementation, followed by a glossary and practical FAQs.
- 01The Onboarding Crisis: What You’re Losing Every Day
- 02The Psychology of Why Customers Stay or Leave
- 03The Psychology of Progress
- 04Listen Before You Design
- 05Good, Great, and Bad: The Onboarding Spectrum
- 06Six Onboarding Models—and How to Choose Yours
- 07Design the Learning Path
- 08The Small Business Onboarding Playbook
- 09Measuring What Matters
- 10When Onboarding Goes Wrong
- 11Industry-Specific Onboarding Playbooks
- 12From First Value to Lasting Value
- 13The Future of Onboarding
- 14Build and Test Your CLEAR System
Your copy of the book
Choose how you want to read it.
Keep a copy at your desk, read digitally, or listen on the move. Purchase options are being prepared.
Ebook
Keep the ideas close.
A digital edition to read and return to as you work through your customer onboarding process.
Choose EbookPurchase options coming soon
Make room on your desk.
A physical copy to read, mark up and keep beside you as you plan improvements with your team.
Choose PrintPurchase options coming soon
Audiobook
Listen on the move.
An audio edition for your commute, a walk, or the time between meetings. Revisit the ideas at your own pace.
Choose AudiobookPurchase options coming soonThe Customer Onboarding Field Kit
Put a useful idea to work.
The Customer Onboarding Field Kit is the practical companion to the book. It is being updated with worksheets, scripts and checklists to help readers apply the method.
Planned as a free companion for book readers. The updated Field Kit is in development and is not yet available to download.
Give the next customer a path they can follow.
Start with the book. Choose one part of your onboarding to improve, then build and test it with your team.